Watches of Switzerland sought a dynamic way to draw shopper attention and promote their products at their store in the Wynn Hotel Plaza Shops & Esplanade in Las Vegas. We implemented our Dynamix Pro display solution to give the stunning timepieces the attention they deserve.

A real table and watches are displayed at the front of the retail window. Behind them is a video that showcases digital versions of watches, along with a robotic arm that appears to move the timepieces to and from the front of the display. The combination of physical and digital elements creates a 3D illusion that catches shoppers’ attention and draws them toward the merchandise in the window.

The Dynamix Pro display comprises short-pitch LED panels, allowing for crystal clear, high-resolution video content. And because the LED panel configuration is flexible, we were able to deliver a display size that fits the Watches of Switzerland window perfectly. The video content can be updated and managed remotely, allowing the client to change the visuals to match different seasons or campaigns.

The Outform Group took the project from ideation to final installation in 3 months, with strategy, video content creation, engineering, and building all done in-house.