Titleist challenged Outform Group to come up with a way to rejuvenate the look and feel of Titleist’s On Course displays and fixtures to give them a fresher, premium and more dynamic spin that even better reflected the brand.

Outform came up with 12 fixtures that included a diversified range of counter and floor displays meant to fit varying store footprints. The fixtures can hold various assortments of Titleist golf balls, from 6 dozen to 100 dozen. To take things to the next level, the Outform Group team included an innovative spring system within the 72 Dozen and 360 Degree displays. The spring system uses springs to push the product up to the top of the display. This addition eliminates the need to bend down to get the product, making product exploration easy for the older Titleist shoppers. By bringing the product to the top, the spring system also ensures that the display always showcases the golf balls and merchandises each product more heroically. Additionally, a slot in the display acts as an inventory checker system, letting associates know when the product needs to be restocked.