Having secured a prime window spot for Harrods’ Tech Month, Therabody enlisted Outform to create an innovative display. The goal was to showcase the new TheraFace Mask, captivate passers-by, drive foot traffic to the fifth-floor concession, and boost overall sales. 

The window provides an immersive, interactive experience that invites passersby to engage with Therabody through their phones, delving deeper into the brand’s universe and product offerings. A QR-controlled interactive screen sits front and center, stationed along Harrods’ iconic Brompton Road exterior. 

Illuminated by vibrant LED lighting, the display showcases four of Therabody’s hero products. After scanning the QR code, shoppers can choose one of three “stories,” aligned with Therabody’s three product categories — wellness, beauty, and performance. 

This selection triggers corresponding content on the large LED screen. As viewers watch, the relevant product categories light up in the window display. A mobile landing page then appears, linking to Harrods’ online store, with a call to action to visit the brand concession on the fifth floor and test the product range. 

This project combines experience, innovation, and retail functionality, reimagining the potential of window displays for both brand and retailer alike.