Samsung challenged us to significantly increase product merchandising density within the footprint of their existing space in EE’s Oxford Street store. Using user-controller robotics and rotating 3-sided panels, Outform Group’s EMEA team’s visually impactful display allowed customers to review up to 34 products at the touch of a button, making this display a category first.

Powered by Outform Group’s Interactive Collection and triggered by motion and proximity sensors, customers are invited to complete multiple-choice questions on the unit’s touchscreen display before receiving a personalized recommendation based on their identified needs and usage.

The three-sided panels rotate until the recommended device is shown, and LED illumination highlights the device to attract the customer’s attention to the physical product. At the same time, specifications and consumer benefits are displayed on the screen.

To support the retailer’s accessory upsell and attachment sales objective, complimentary products from Samsung’s ecosystem, such as watches and audio buds, are also highlighted on the other two rotating panels. Video content plays on the touchscreen to demonstrate how the family of devices can work seamlessly together.

As a result, the store achieved its objectives of significant incremental sales of Samsung’s flagship devices and increased average transaction value.

Our innovative interactive solution offers shoppers a much more comprehensive range of Samsung products. It provides the brand with real-time usage data that helps inform future ranging and merchandising principles in store.