Esteemed tequila brand Pantalones actively sought to secure prime floor space at Total Wine & More in Long Island. To achieve this, Outform presented double Digital Pallets adorned with temporary toppers, showcasing a range of Pantalones flavors and brand content featuring founders Matthew and Camila McConaughey. 

Visible to customers as they enter, this display’s rustic design and eye-catching LED screens showcased the brand’s playful spirit, inviting customers to engage and explore. By blending temporary and digital elements, the display provides customers with an immersive in-store experience, engaging them in the brand’s essence and allowing them to discover their tequila of choice. 

The success of this innovative execution was underscored by increased customer engagement and elevated brand visibility. Total Wine even began regularly holding tastings next to the display to further encourage purchases. As a testament to its impact, the display secured the #1 spot in Total Wine’s WOW section, a first for a newly launched tequila brand. 

With Outform at the helm of creating this display, Pantalones not only achieved unprecedented visibility and engagement but also solidified their reputation as a brand that understands and connects with its audience on a profound level. 

“IT LOOKS LIKE WE BROUGHT TIMES SQUARE TO LONG ISLAND! THIS IS INCREDIBLE.”

– TOTAL WINE EMPLOYEE, NEW YORK

“WOW! I’VE NEVER SEEN ANYTHING LIKE THIS IN RETAIL.”

– TOTAL WINE CUSTOMER

“THEY REALLY JUST SET THE BAR UP FOR RETAIL DISPLAYS.”

– SALES REPRESENTATIVE, COMPETITOR BRAND