KOBO BRANDED RETAIL EXPERIENCE
Branded Retail Experience
There’s nothing better than curling up with a good book, but e-readers don’t inherently have that cozy feeling like paper books. Kobo wanted to capture this emotion, and we delivered it with our uniquely branded retail experiences. By taking inspiration from home furnishings, we created natural and intuitive settings for exploring the Kobo eReaders.
Our end-cap, free-standing, and countertop displays captured the same warmth through wood tones and polished details for a fully scalable solution. The objective was to capture the familiar feeling of reading a tangible book through an e-reader in a retail environment while adding a modern twist to the store decor. The result was modern yet cozy in-store settings featuring beautiful furniture and displays that all out the emotions associated with books.
- 20% INCREASE IN CUSTOMER CONVERSIONS
- 200+ UNITS
- 45 DAY MANUFACTURING CYCLE
