The Honor brand is known for its innovative device technology, innovation, and premium style at the forefront of its product offering. When designing Honor’s latest set of stores, Outform Group’s APAC team ensured that these brands’ values were reflected within the environments. The design also needed to focus on using the Honor product line as a conversation starter in the stores to create a social space for customers.

Outform Group’s APAC team designed several retail spaces that matched Honor’s brand look and feel by embracing sophistication, simplicity, and uniqueness. The stores feature a free-flowing floor plan that lets customers easily navigate the space to explore the products, incorporating light shades of colors to add to the open feel.

Elements such as large screens with product content and large display desks showcasing live products encourage curiosity, exploration, and discussion between visitors. Seating areas are also available for visitors to use as places to relax and chat with each other or with store associates. Several of the stores offer shoppers unique experiences. For instance, the Shenzhen Coastal City Mall pop-up store features an interactive LED light tunnel that uses motion sensors to create dynamic animations that respond to customers’ movements. In the Coastal City Mall main store, a cafe is situated in the middle of the space, acting as an attraction point for customers and passers-by. These various touch-points instill a sense of communication and community between the Honor customers.

Various materials were used to achieve the premium style of the stores, including mirror stainless steel, grey artificial stone, warm grey terrazzo, beige artificial stone, and wood veneer.