COCA-COLA STREET ACTIVATION
Street Activation
People all around the world know and love Coca-Cola, however, it still faces strong competition among regional beverage brands all vying for top-of-mind status. Coca-Cola wanted a brand activation and vending site that would engage and excite consumers in Asia. We delivered by creating a larger-than-life Coca-Cola Bottle Bar Vending Machine. Placed on a busy boulevard, the Bottle Bar could be seen from blocks away and gave people a place to gather and relax while enjoying an ice cold Coca-Cola. The activation resulted in Coca-Cola’s top-selling vending machine location worldwide.
HIGHLIGHTS
- 30 DAYS TO PRODUCE
- 500,000 IMPRESSIONS
- ON TIME AND ON BUDGET
