ASICS made a lasting impact at the Paris 2024 Games with a brand house embodying their core ethos, Anima Sana In Corpore Sano — A Sound Mind in a Sound Body. From July through August, 20 Rue de l’Amiral Hamelin became a multi-level space where fans, athletes, friends, and families experienced the holistic power of movement.

Located near the fan zone, ASICS House captured the energy of Paris and served as a central gathering place. Through immersive storytelling and innovation, visitors explored ASICS’ dedication to enhancing mind and body. Athletes like Tennis Men’s Singles Gold Medalist Novak Djokovic, Street Skateboarding Silver Medalist Rizu Akama, and Men’s Volleyball Gold Medalist Jean Patry amplified the spirit of athletic excellence.

Each level of the six-story house offered experiences to uplift body and mind—from a play zone with low-stress games to a VR adventure and a photo-op with the Eiffel Tower—reflecting ASICS’ mission to inspire well-being through sports.

In collaboration with Outform, ASICS created a space that transcended traditional brand experiences, celebrating personal growth and athletic excellence. By the end of the Paris 2024 Games, ASICS House had left an indelible mark, offering a transformative experience for all who visited.