As one of Europe’s leading media and entertainment companies, Sky appointed Outform with the task of increasing brand visibility and product engagement through their flagship mid-mall retail footprints. 

The Next Gen+ Hub embodies this solution. Located in London’s Westfield Stratford City, one of Sky’s highest performing locations, this innovative concept empowers shoppers to fully immerse themselves in Sky’s expansive product range. With shopper experience at its heart, this solution guides customers through the different options including TV, Broadband, Mobile, and Smart Home Insurance. 

Showcasing Sky’s latest in-home technology, shoppers are encouraged to interact with the brand’s product range. Seating areas, paired with the cutting-edge Sky Glass TV, provide a comfortable space for customers to explore a selection of original content. The mall’s fast-paced environment often demands long periods of standing, making this comfortable seating a retreat for shoppers. The Next Gen+ Hub provides a space that encourages dwell, but also offers an enticing opportunity for mallgoers to familiarize themselves with Sky’s product offerings.