INSIGHTS, CREATIVITY & TECHNOLOGY
Kodak is stepping into the fashion world with a flagship store in Seoul, Skin1004 has opened a flagship that isn’t your typical skincare boutique, and Brands like, Dior, Nike and Puma are captivating kids with immersive stores that feel like adventures.
JCPenney is a hidden gem for TikTokers, Shipt has unveiled its Innovation Lab, and CosMc’s technology-driven features have drawn massive crowds.
Walmart is prioritizing customer experience and seamless integration across online and in-store channels, Casper is testing new store designs and rethinking its retail strategy, and retail tech investments are expected to rise 10% in 2024.
Walmart has unveiled its customer-centric adaptive retail strategy, Casper is testing new store designs and rethinking its retail strategy, and retail tech investments are expected to rise 10% in 2024.
Gucci has reopened its flagship in Milan, brands targeting Gen Z and Gen Alpha are looking toward the gaming world, and Hennessy unveiled its first Asian flagship in Shanghai.
Reebok is planning a virtual experience debut featuring digital wearables, Tiffany & Co. held a dazzling lighting ceremony for the opening of its Taikoo Li Qiantan store in Shanghai, and Macy’s turned the spotlight on customers through their karaoke window.
La Manso focuses on hyperlocal retail through Barcelona-specific architecture, Swarovski opens their largest flagship on NYC’s Fifth Avenue, and Dollar General is the fastest growing brand for Get Z Tik Tok users.
Interactive pop-ups prove that personalized and story-filled experiences are what consumers value most, the Hallmark Channel and Walmart have created a shoppable romance series, and research shows that Gen Z prefer to shop in physical stores.
HMV re-opens on Oxford Street, Lush is opening its first-ever hair salon, and Diptyque is opening its flagship on Madison Avenue in New York City.
Luxury brands are benefitting from China’s Singles’ Day, retail is shifting EQ commerce which combines personalization and technology, and Amazon is set to account for 23.95 billion dollars of the US’s retail ad spend this year.