INSIGHTS, CREATIVITY & TECHNOLOGY
Newsletter
Gucci has reopened its flagship in Milan, brands targeting Gen Z and Gen Alpha are looking toward the gaming world, and Hennessy unveiled its first Asian flagship in Shanghai.
Reebok is planning a virtual experience debut featuring digital wearables, Tiffany & Co. held a dazzling lighting ceremony for the opening of its Taikoo Li Qiantan store in Shanghai, and Macy’s turned the spotlight on customers through their karaoke window.
La Manso focuses on hyperlocal retail through Barcelona-specific architecture, Swarovski opens their largest flagship on NYC’s Fifth Avenue, and Dollar General is the fastest growing brand for Get Z Tik Tok users.
Interactive pop-ups prove that personalized and story-filled experiences are what consumers value most, the Hallmark Channel and Walmart have created a shoppable romance series, and research shows that Gen Z prefer to shop in physical stores.
HMV re-opens on Oxford Street, Lush is opening its first-ever hair salon, and Diptyque is opening its flagship on Madison Avenue in New York City.
Luxury brands are benefitting from China’s Singles’ Day, retail is shifting EQ commerce which combines personalization and technology, and Amazon is set to account for 23.95 billion dollars of the US’s retail ad spend this year.
Walmart has remodeled 117 stores across 30 states, consumers are craving experiences in retail, and Gen Alpha is the new age group for brands to watch
Titleist and Outform team up to increase sales, Macy’s and Claire’s continue to link the physical to the digital, and Gen Z continues drive virtual luxury activations.
A recent report reveals the top brands Gen Zers are loyal to, Netflix is planning to open brick and mortar locations, and Anthropologie has partnered with Pinterest for an inspirational holiday shopping experience.
Beauty brands have been pushing the envelope when it comes to pop-ups, Lazy-Boy has announced its next-gen, online 3D product configuration tool, and Outform launches a Therabody interactive window display at Harrods in London.
Adidas South Beach Pop Up
Retail Dressing Rooms Reimagined