INSIGHTS, CREATIVITY & TECHNOLOGY
Newsletter
Interactive pop-ups prove that personalized and story-filled experiences are what consumers value most, the Hallmark Channel and Walmart have created a shoppable romance series, and research shows that Gen Z prefer to shop in physical stores.
HMV re-opens on Oxford Street, Lush is opening its first-ever hair salon, and Diptyque is opening its flagship on Madison Avenue in New York City.
Luxury brands are benefitting from China’s Singles’ Day, retail is shifting EQ commerce which combines personalization and technology, and Amazon is set to account for 23.95 billion dollars of the US’s retail ad spend this year.
Walmart has remodeled 117 stores across 30 states, consumers are craving experiences in retail, and Gen Alpha is the new age group for brands to watch
Titleist and Outform team up to increase sales, Macy’s and Claire’s continue to link the physical to the digital, and Gen Z continues drive virtual luxury activations.
A recent report reveals the top brands Gen Zers are loyal to, Netflix is planning to open brick and mortar locations, and Anthropologie has partnered with Pinterest for an inspirational holiday shopping experience.
Beauty brands have been pushing the envelope when it comes to pop-ups, Lazy-Boy has announced its next-gen, online 3D product configuration tool, and Outform launches a Therabody interactive window display at Harrods in London.
Toys R Us plants to open 24 flagship stores, Wawa is innovating its store design, and Gucci is introducing a salon concept for VIP customers in Europe.
Athleisure brand Voree is growing its footprint through new locations and experiential events, an experiential Maison Margiela pop-up has opened in the Samaritaine Paris stor, and Kohl’s, Walmart and Lowe’s are expanding into the pet category to meet customer demand.
Boots is launching a beauty-only store, Salesforce and Williams-Sonoma have partnered to revolutionize customer experience, and Jacquemus creates a surreal pop-up in Selfridges.
Adidas South Beach Pop Up
Trend Report: Retail Dressing Rooms Reimagined