INSIGHTS, CREATIVITY & TECHNOLOGY
Glossier celebrates You Fleur fragrance launch with immersive experience in Paris, Paolina Russo’s NJZ capsule hits Dover Street Market with FabriX, and from sensorial pop-ups to selling eggs: beauty experiences are having, and creating, “a moment.”
Renault delivers bold new vision with the Renault 5 E-tech electric experience, Walmart builds gaming experience & merch tied to ‘A Minecraft Movie’, and SKIMS opens its LA flagship with a drive-in pop-up at Mel’s.
Fiorucci revives historic Milanese store as interactive virtual pop up with AR, Holland & Barrett unveils first H&B experience store, and Golden Goose debuts retail concept centered around personalization.
Chanel takes over Covent Garden with Rouge Coco playground pop-up, how The North Face transformed its London Flagship into a digital immersive shopping experience, and inside Printemps, the French Luxury store that’s trying to change the U.S. retail scene.
Superstar: Adidas Originals takes over Shanghai with shoeboxes, pixelated gaming visuals turn into bold colored blocks within Top Toy flagship store, and the road to Gen Z loyalty begins on campus.
Lacoste lights up Paris, Mets House pop-up experience brings hype to Union Square, and ‘experiential’ retail surges as landlords try to lure customers back to the mall.
Walmart’s latest ‘adaptive retail’ adventure, luxury fashion cafés around the world, and Benefit Cosmetics introduces Club Bounce pop-up in London.
Schuh partners with Are You Mad to transform retail waste into shop fixtures, Loewe opens largest store in Asia in Shanghai, and the evolution of product sampling in the digital age.
Bvlgari wins Year Of The Snake with Shanghai showcase, jewelry brand Rose transcends into folklore with their new experiential store, and phygital experiences are transforming customer engagement.
Streaming service eatery debuts on Strip, take a look inside Hoka’s new London-based “Run Stop Corner Shop”, and designing tomorrow’s retail.