Getting shoppers comfortable and familiar with the concept of a smart home is key in creating an interest to purchase a smart device. To expose shoppers to smart home products and their capabilities, The Home Depot wanted to create a designated area within their stores where shoppers could touch, see, and learn. Working with Home Depot, Outform Group was able to develop a solution which amplifies the smart home product discovery experience for shoppers through a dedicated in-store portal.

When designing the Smart Home In-Store Portal, the Outform Group team took shoppers’ varying knowledge of the smart home category into consideration. To clearly communicate the role of each device in the home the display features three categories: Protect, Conserve, and Enjoy. Live demo products are housed underneath each category and placed on top of interactive product plates to create further communication. The product plates feature audio cues that introduce the shopper to the device, synching directly with the touchscreen display to guide the user further through video, reviews, and similar products in that category. The touchscreen display can also be triggered through a motion sensor and is activated when a shopper stands directly in front of the screen.