Crown Paints turned to Outform to help redefine its retail experience and stand out in a competitive category. The challenge? Transform the overwhelming Colour Hell into an intuitive Colour Help system that simplifies the shopper journey. 

The Tinted Wall display focused on navigating, educating, and inspiring—guiding shoppers seamlessly from colour selection to purchase. With a streamlined colour palette, take-home swatches, and an in-store tinting service, Crown made it easier than ever for shoppers to make confident decisions. Interactive mood boards and a step-by-step guide offer inspiration, while a digital screen highlights the mixing service, ensuring customers feel supported at every stage. 

By encouraging exploration, Crown Paints not only simplified the decision-making process but also strengthened its position as a colour authority. Shoppers can now see it, try it, mix it, and buy it with ease, making the colour selection process both inspiring and effortless.