ASICS has always believed in the positive benefits of movement on the body and the mind. At the 2023 World Athletic Championships in Budapest, we introduced the ASICS House, a dedicated brand house to uplift athletes in the heart of the city.

Crafted with the ASICS brand ethos of “sound mind, sound body,” this innovative space embodied rejuvenation and inspiration amidst the event’s lively atmosphere. Featuring specialized areas like massage rooms for recovery, refreshment stations for refuelling, and outdoor retreats for mental preparation, the ASICS House catered to athletes’ holistic needs during intense championship events. 

Beyond practical amenities, this space not only fostered connection and inspiration among athletes, but welcomed the ASICS friend, family and key retailers, inviting them to experience the brand house and the uplifting feeling of moving with ASICS. It symbolized ASICS’ commitment to holistic athlete well-being and their mission to inspire through sports. 

Additionally, the ASICS House increased media engagement by serving as a focal point for capturing and sharing stories of athletic achievement and personal growth. 

In creating this immersive environment, Outform and ASICS ensured participants left not just physically revitalized, but also mentally invigorated and prepared to excel on the global stage of the World Athletic Championships. 

ASICS has always believed in the positive benefits of movement on the body and mind. It’s in their name, Anima Sana In Corpore Sano – A Sound Mind in a Sound Body.