Beauty & Wellness

Outform collaborates with beauty and wellness brands and retailers worldwide to create ownable, brand-defining in-store destinations that drive productivity, encourage dwell time and spur discovery. Our strategy-led process elevates brand identity, supports intuitive assortment navigation and thinks forward to ensure ease of updating, durability and ongoing visual integrity. We know how to make beauty brands stand out and perform in physical retail.

We are a preferred vendor at Sephora, Ulta, and other prestigious beauty retailers worldwide. We are known for our end-to-end client service and project management from design to prototyping to manufacturing, installation and beyond.

Permanent fixtures. Seasonal/Temporary Displays. Digital. Experiential.

Beauty brands retain and gain on-shelf space with high productivity. Outform partners with clients to create meaningful distortion moments for the hero SKUs shoppers know, as well core revenue drivers to spur discovery and trial. We develop visual navigation cues to encourage shoppers to explore priority SKUs across all the shelves, not just the focus unit.

In beauty, in-store presence requires full brand expression to stand out, attract and engage the shopper. At Outform, we collaborate with clients to create a distinctive, instantly recognizable design language so the in-store display clearly conveys the brand story and invites shoppers to connect with brand through product interaction.

Beauty brands need retail displays to respond efficiently to seasonal updates, launches, promotions, and ever-changing product assortments. Our design, engineering and manufacturing expertise allow us to think ahead to create modular and flexible solutions that maximize impact while being mindful of sustainability and cost considerations.

Brand identity consistency, as brands grow and expand globally, is critical for building and sustaining brand equity. Our global manufacturing locations on three continents and seamless way of working across retailers and markets create time and cost efficiencies for our clients while ensuring visual integrity and instant brand recognition at every touch point.

Beauty & Wellness in Action

Designed for beauty brands, our retail displays balance functionality and refinement to deliver clear product messaging and seamless shopper interaction.

See our beauty & wellness work