Donna Regii
VP of Beauty
A passionate beauty brand builder, productivity driver and revenue achiever, my expertise as a retail marketing innovator is rooted in two decades heading up sales strategy and business development for beauty brands, including Too Faced, Tarte, This Works and Bliss.
At Outform, I lead the Beauty division, overseeing a best-in-class client service team and partnering with marketing, design and production to activate a proprietary strategy-led process. My specialty (and happy place) is bringing a brand vividly to life in-store — guided by brand ethos, category intel and shopper insights, to create a differentiated brand experience and enhance shopper conversion.
When not envisioning the future of retail beauty, I am a gourmet home cook, yoga enthusiast and curious world traveler, who loves to spend downtime at the lake with my husband, friends, family and two rescue shih tzus.